Indian Premier League or IPL is the name which has completely swept the cricketing world in only 15 months. The main reason for its importance and success was entertainment. A T20 match hardly takes more than 3 hours to finish. In this fast paced world, people don’t want to wait for 5 days or even a single day for the result of a cricket match. IPL used these facts and made cricket and IPL a household name. As promoted with the tagline “Manoranjan Ka Baap” (father of entertainment), IPL delivered everything that it promised. IPL 2008 and IPL 2009 have been huge hits not only in India, but also outside India.
    
Even among the hearsays of sponsors pulling out of Indian Premier League, this most awaited ‘million-dollar baby’ never seems to run short of willing sponsors. It maintains a long queue of high-profile patrons that includes the head sponsor, DLF, for $50 millions. Vodafone (telecom) and Hero Honda are official partners for $25 and $22.5 millions respectively. Kingfisher airlines have secured the deal of sponsoring the umpire’s clothes and the 3rd umpire decisions for the duration of 5 years. Pepsi becomes the league’s official beverage sponsor for 5 year term. Sony Max, for $1.026, is named the functionary media partner and broadcaster. Citibank and ITC group has entered into sponsorship agreements for an unrevealed sum. Orbit and Boomer collaborates as prescribed ‘gum’ and ‘bubble gum’ sponsors, severally.